Design And Model An Effective CCTV System Example

Design And Model An Effective CCTV System Example Design And Model An Effective CCTV System â€" Assignment Example > CCTVThe closed-circuit TV (CCTV) systems are the creation of technological advances that have been started for a long time in more than a few fields, which includes optics, electrical signal processing, and picture exhibition capability. Many different models are at present on the market, and ones that are more exclusive are regularly introduced. This device, traces the development of early CCTV devices, inspects CCTVs that are currently in the market, and speculates regarding to video intensification knowledge of the prospect, which will perform extensive use of computer-related expertise. A CCTV control room is the central hub with the purpose of controlling protection and the coordination activities that are conducted by various CCTV operators whose liability for monitoring and reacting to events they comment on the current CCTV video display. Magnification is typically achieved by the reduction of the detachment between an object and the observer, making the thing view larger f or example, printing documents in a large font, or generating a magnified image using either optical or video performances. The status of closed-circuit television (CCTV), a video intensification system consisting of a picture screen interfaced to a film camera, have developed radically since the very first time this tool was originally introduced in the beginning of the year 1970s. this mechanism is called CCTV because of its fixed technological similarity to CCTV devices used for exploration and indirect monitoring and for all the mechanism, from the camera to the partition, are linked by wires, in contrast to broadcast television (TV), where its signals are transmitted through the air from the televise station to the TV sets. A CCTV system for visually impaired staff is essentially a short-range description of a supervision CCTV. The camera, VDT, and interfacing unit may be fixed mutually as a particular organization or may be attached by cables, which are not alienated by mor e than an arm's length. The system has a camera optimized for direct diversity and controls to improve screen contrast. Many devices comprise of magnification-level controls and other features. History of the CCTVThe CCTV started quit some years before it was first installed by Siemens at test position in Germany back in the year 1942 for observing the launch of v-2 rockets. Germany was the first people to develop the CCTV design and insert it to the world's market. The united states later adapted the using of the CCTV, and it was commercialized where countries started using it in the most critical areas for security value since it was found the simplest and the easiest tool to use for security surveillance. An intrinsic restraint of the CCTV facility is that the quantity of information exhibited on the screen is insufficient by the camera's field of observation. The field of compliance can be augmented in two ways. An excellent item can be used at an awful intensification level, so the illustration is the same size as on the slighter presentation but more stitches on the display. Nevertheless, if the camera does not support changing intensification, an increase in the dimension of the item will only strengthen enhancement; hence the range of compliance will not be lengthened. Second, the camera can be raised, but to extend the field of observation, it must have a sufficient range of theme--the disengagement it is accomplished of moving either in the course of or away from the material to be viewed without losing focal point. Even with these procedures, the field of compliance will perhaps not incorporate a regular 8 1/2-by-11-inch manuscript; it will still be necessary to adjust the camera over the article or to change the article.

Bilateral Monopoly - Free Essay Example

Sample details Pages: 3 Words: 911 Downloads: 5 Date added: 2017/09/24 Category Advertising Essay Type Narrative essay Tags: Competition Essay Did you like this example? A NOTE ON BILATERAL MONOPOLY(Refer Graph) 1. If there are competition at all stages, the solution is Xc Pc. 2. A monopsonist buyer who is also a monopolist seller of the product using input X: The monopsony power shows up in his operating on the curve marginal to the supply curve Sc, because his decision to buy one more unit makes the price of inputs rise. The impact of the decision to buy one more unit of X is the sum of two components: one, the new higher price on the additional unit which he decided to purchase, and two, the new higher price on all the earlier units. This makes the MMC rise faster than the supply curve. The monopoly Power in the product market shows up in his operating on the MR. This gets reflected in the market for input X as MRP. So his (the monopsonist-monopolist’s) optimum is XB PB. ‘PB’ is the price as indicated by the supply curve Sc, for quantity XB. 3. Seller of ‘X’ is a monopolist, and the buyer of X is a monop olist in the product market whose input is X. If the buyer of X, chooses not to exercise monopsony power, then the monopolist seller of X recognises that the buyer operates on MRP, and so MRP becomes the D facing him. He being a monopolist himself, will operate on a curve marginal to D, that is MMRP. He equates this to MC (Sc) and sells a quantity XM at price PM to the buyer of X. But if the buyer succeeds in exercising his monoposony power, he will be able to bring the price down to PB. So the price will range between PM and PB depending on who is able to exercise the power. 4. If the two firms decide to maximize joint profits, by acting as one firm, they would equate MRP to MC and operate at OX*, but the price they would agree upon could be anywhere between H (where the buyer gets no profit because the price at H is equal to the AVP) and L (where the seller gets no profit because at L, the price will be equal to the MC). 5. If the two firms integrate and become one, then OX* is the quantity and this would be, ‘transferred’ at a price equal to MC, which in ‘L’. From the society’s point of view the solution in situation (5) is better than all except that in situation (1). Situation 3(XM PM) is the worst where the quantity is most restricted. This has happened because the monopolist seller of X has exercised his monopoly power on the buyer of X who exercises monopoly power in the product market (which uses input X). This is called pyramiding of monopolies. If such monopolies integrated vertically, it would result in greater efficiency because the integrated Monopoly would then operate at OX* and transfer price of ‘L’(like in situation 5). Four propositions emerge from the above: a) Vertical integration can break bilateral monopoly stalemates and increase output. ) That Pyramiding of monopolies restricts output and reduces overall profits. c) That vertically integrating these will increase efficiency and pro fits. d) That if a firm has a monopoly over an input, the firm’s monopoly power cannot be enhanced by vertical integration into other competitive stages. That is, if the buyers of input X had no monopoly power in the product market, then the monopolist seller would operate on MRP and not on MMRP, because the relevant Dc facing this seller would be D and he being a monopolist would operate on the curve marginal to Dc (which is MRP). Propositions (b) and (c) have come to be known as â€Å"Chicago† propositions on vertical integration because they were invoked in a vigorous criticism of U. S. legal precedents that inhibited mergers between firms with strong position in vertically integrated markets. Thus Vertical Integration doesn’t enhance monopoly power (as measured by increased output restriction) when pyramiding of monopolies exist or when the situation in proposition (d)exists. Galbraith’s theory of countervailing buyer power: If the monopsonist b uyer can exercise buyer power in the input market but has no seller power in the product market, then the solution will be at the intersection of MMC or MFC and D which takes the solution close to the most desirable competitive solution. Further if the upstream firm exhibits constant returns to scale and has a MC which is horizontally straight, then the solution would be the same as that of a competitive solution at all stages. An explanatory note: The demand curve is the reflection of the MB-marginal benefit -to the buyer  which is  translated into the price he is willing to pay for different quantities. This is what the seller FACES and is price(AR) he earns if he sells those Qs. Similarly, the Supply curve is a reflection of the MC to the producer of the   factor  which is translated into the price he is willing to sell the different Qs. This is what the buyer of the   factor  FACES and is the price (or AExp or AFC) he has to pay depending on the Qs that he wishes to purchase. So MB of the buyer of the product becomes the AR of the seller of the product. MC of the seller /Mfrer of the FACTOR becomes the AE or the AFC of the buyer of the factor who is the manufacturer of the product. Don’t waste time! Our writers will create an original "Bilateral Monopoly" essay for you Create order

Understanding, Valuing, And Accepting Cultural Diversity

Understanding, valuing, and accepting cultural diversity are some of the keys to neutralizing racism. Each individual should feel free to explore the uniqueness of their culture and identity while developing a better understanding of the cultural diversity that exists in the world today. Everywhere you turn there is a different and unique way people view the same things you do. Rejecting cultural expression means limiting the expression of distinctive perspectives on life and the communication of knowledge from one generation to another. The noticeable characteristics of culture, such as food, language, religiosity, clothing, and celebrations are only part of a person s cultural heritage. Shared values, beliefs, customs and histories characteristic of culture shape the way a person reasons, behaves and views the world around them. A shared cultural heritage bonds the members of the group together and creates a sense of belonging through community acceptance. While conducting my cultu ral interview it was astonishing to learn of the many differences, but also some of the similarities the interviewee had with my culture. The subject was a friend of mine that I have known for about six years. She was more than happy to be a part of the interview and more importantly for me, it was a good learning experience. She was born in Jamaica to her Chinese parents. Her family left China and moved to Jamaica to escape communism, and later moved to the United States to expand the familyShow MoreRelatedImportance Of Developing Global Citizenship976 Words   |  4 Pagesresponsibilities such as: involvement in social and political communities, practice of cultural empathy, as well as principled decision making. Being a global citizen in the world of advanced technology can be beneficial to one’s success in meeting personal, academic, and professional goals. Valuing Diversity Valuing diversity is the accepting of the world’s diversity (Reysen, 2013). The principle of diversity is inherent and recognizes the difference between people. Multicultural education isRead MoreThe Meaning of Diversity988 Words   |  4 PagesThe true meaning of valuing diversity is to respect and enjoy a wide range of cultural and individual differences, thereby including everybody,† according to Andrew J. DuBrin. People are being discriminated because of how they differ from others. A person who had a different color of skin would be treated unfairly. A person who had a sexual interest to the opposite sex would be bullied. A person who had a different way of religion would be teased. People in a diversity group would be expected ofRead MoreLet’s Be Lefties for a Day! Essay examples1036 Words   |  5 PagesIntroduction More and more todays professionals and managers are becoming diverse in ethnicity, cultural and gender. â€Å"Diversity benefits everyone† (Bell 5) and can bring great benefits to a business.   The first thing I will mention is two men by the names of Cox and Blake that proposed several reasons how diversity could benefit organizations. Some, such as areas of cost, marketing, creativity, and problem solving (Bell 9). Second some components needed to change a business into becoming more diverseRead MoreCultural Competence And Its Diversity1380 Words   |  6 PagesCultural Competence BY: Nardos, Carmen, and Mona Cultural Competence Is the ability to apply knowledge and skills needed to provide high-quality, evidence-based care to clients of diverse backgrounds and beliefs to overcome barriers and access resources promoting health and wellness (Pearson, p.1640,2015) Characteristics of Cultural Competence are Valuing Diversity Cultural Self-Assessment Cultural Awareness Cultural Knowledge Cultural Adaptability Valuing Diversity Diversity refers to an arrayRead MoreToday, More Than Ever, There Is A Growing Need Within Our1690 Words   |  7 PagesToday, more than ever, there is a growing need within our society for moral leadership that supports all people. Being a moral leader means accepting differences, serving others, leading by example, and helping others develop their own sense of character. This type of visionary leadership is particularly needed in schools, as we must make sure that future generations can empathize with others and take the necessary actions to defend those who need assistance. Our schools must be institutions of,Read MorePRINCIPLES OF DIVERSITY, EQUALITY AND INCLUSION IN ADULT SOCIAL CARE SETTINGS863 Words   |  4 Pagesï » ¿Unit 303: PRINCIPLES OF DIVERSITY, EQUALITY AND INCLUSION IN ADULT SOCIAL CARE SETTINGS. 1.1 Diversity means difference. Diversity recognises that though people have things in common they are also different and unique in other ways. Diversity is about recognising these differences and valuing them. Diversity is in the form of visible bind, non-visible differences which include personal characteristics such as background, culture, personality and race disability, age, gender belief and religionRead MoreDiversity Within The Workforce Of International Tourism Enterprises1192 Words   |  5 Pagesto changes and accepting challenges. Indeed, diversity brings out many positive effects towards one’s organization, but it also hinders many negative factors, challenges and obstacles in the workforce such as communication barriers, discrimination issues, and training challenges if the organizations are not able to embrace diversity effectively. What does diversity mean? According to Sillignakis in Managing Diversity in the Workforce of International Tourism Enterprises, â€Å"Diversity may be definedRead MoreEssay on Managing Diversity in the Workplace1207 Words   |  5 PagesJohn F. Kennedy once said If we cannot end now our differences, at least we can help make the world safe for diversity. Diversity in the Workplace: Benefits, Challenges, and the Required Managerial Tools1 Kelli A. Green, Mayra Là ³pez, Allen Wysocki, and Karl Kepner2 Introduction The worlds increasing globalization requires more interaction among people from diverse cultures, beliefs, and backgrounds than ever before. People no longer live and work in an insular marketplace; they are nowRead MoreCultural Diversity in Nursing Care: An Analysis1458 Words   |  6 Pagesï » ¿Cultural Diversity in Nursing Care An Analysis The United States is a country comprised of dozens of different cultures. The definition of this nation has, at its basis, a strong element of diversity. From its incipience as a country, the U.S. has thus promoted, above all, acceptance of all cultures, and has taken unique elements from these cultures and placed them towards building a varied, strong, and accepting society. Today, the nursing field is one of the few that must be aware of differencesRead MoreReflection On Personal Narrative1083 Words   |  5 PagesCalifornia has been an open-minded journey for me because of diverse cultures, lifestyles, and people’s thought. Although, I learned to adopt the positive of a new culture and abandon the negative ones. It seemed like I could easily lose my cultural identity while I am accepting a new culture. However, After I took the class I even feel a greater appreciation on my own race, ethnicity and culture. I think my identity will never change. I will always consider myse lf as a Chinese because my own culture has shaped

Facebook Should Be Banned Free Essays

Social Network: an online community of people with a common interest who use a Web site or other technologies to communicate with each other and share information, resources(dictionary. com). There are almost 500 million users of social networks and spent over 700 billion minutes a month using them. We will write a custom essay sample on Facebook Should Be Banned or any similar topic only for you Order Now Is this hindering our social skills? There are many ways that people interact with each other such as e-mail, texting, a social network but the least used interaction is face to face. A negative impact that social networks have on our relationships is that social networks might strengthen our relationship with acquaintances and people we don’t see often; social networks weaken our strong relationships and also bring about physical social isolation. The term â€Å"social network† leads you to believe that you are in fact being social when these sites are used more for a phone book or search engine. Instead of calling your friend and asking what they have planned for the night or weekend, you can just look at their posts to find out. This contact is very impersonal and allows the least amount of interaction between two parties Social Networks allow you to overestimate the level of intimacy you have with someone. Social networks allow you to think that a person is more committed to a relationship or friendship more than they actually are. You need to be sure you are putting in a balanced time of online and offline relationships. According to a study by John Cacioppo (researcher at the University of Chicago), those who use social networks are more susceptible to the emotional contagion effects. An emotional contagion is the tendency to catch and feel emotions that are similar to and influenced by those of others. In his studies, it was found that loneliness alone was transmitted through social networks. Also, his study showed that 52% of those who have direct social network interactions with a lonely person they too will become lonely. Those who have a â€Å"friend of a friend† connection with said person will be 25% more lonely. You’ve probably also seen that sometimes normal courtesy and politeness—aspects we would utilize in our face-to-face interactions are sometimes missing in the online space, that we would use in face to face interactions. Many of these social networks have a chat feature. Because of this many people don’t pick up on humor, sarcasm, and sympathy. Along with this, if you were in a face to face interaction you have the added facial expressions and body language. Along with this chat feature people don’t have to talk directly so it is easy to hide behind the internet because you won’t have to directly address the problem. Because of social networking many people lose their ability to hold a conversation. Many people who use social networks lose the ability to spell correctly because they use shorthand such as U, tomoro, k and many others. Social Networks are very harmful, but if you balance out your online and offline relationships and don’t let social networks become your ‘hangout’, it shouldn’t be a problem. How to cite Facebook Should Be Banned, Papers

The Armies of the Night by Norman Mailer

The Armies of the Night: History as a Novel/ The Novel as History is a 1968 award-winning book by Norman Mailer combining the characteristics of several genres. By fusing the journalistic methods, historical account, photographic images and fiction tropes, Mailer provides a uniquely interesting and original narration of the 1967 anti-war march on Pentagon which he witnessed as one of the protesters.Advertising We will write a custom essay sample on The Armies of the Night by Norman Mailer specifically for you for only $16.05 $11/page Learn More Mailer fuses the journalistic methods with tropes which are usually used in fiction for creating the unique account of the historical events. The author uses the genre of the so-called new journalism, including the critical analysis, portrait series and description of his individual perceptions of the events into his reportage. This original experiment allows combining the inside and outside views for looking at t he discussed events under different angles. Mailer speaks about himself in the third person singular, not changing the name of the main protagonist: â€Å"Mailer never felt more like an American than when he was naturally obscene† (Mailer 61). By the way, from this citation it can be seen that the author knows the feelings and thoughts of the main protagonist which allows getting an inside view of his inner world and the processes taking place in the soul and mind of a participant of the anti-war demonstration. Mailer offers his readers to take part in the process of creating a book and intentionally makes some mistakes in his narration for making it more natural and reliable. Moreover, the author shows how the narration about the 1967 march could turn into an ordinary fiction book. History as a Novel/ The Novel as History is a subtitle of the book which proves that Mailer intentionally mixed the two genres for enriching the content of his work and experimenting with the mann er of presentation of the materials and the readers’ perception. The genre created by the author is uniquely interesting and beneficial for making the narration of the historical events subjectively rich and imaginatively complex. The Armies of the Night: History as a Novel/ The Novel as History is valuable not only because it was one of the first accounts of the events written by one of the participants, but also it provides opportunities for original and unexpected interpretations.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mailer seems to be sincere when describing his immediate reactions to separate fragments of the march which is a rather chaotic event if described in details. For example, depicting the scene of random attack of the police on the participants of the demonstration, the journalist/writer explains his first response of not recognizing the surroundings and not knowing how to act. â€Å"Mailer knew where he had seen this before, this posture of men running in charge , yes it had been in the photographs of Mathew Brady of Union soldiers on the attack across the field† (Mailer 126). Making comparisons with the photographs which are obviously widely known among the readers of his time, Mailer tries to familiarize the unfamiliar and appeal to the readers’ prior experience. Mailer uniquely combines the methods of estrangement and familiarization which seem incompatible, but surprisingly complement each other in the book under analysis. Mailer is concerned with the readers’ perceptions and uses different tropes for involving them into the depicted events and recognizing the unfamiliar fragments through comparing them with well-known concepts or applying the generally accepted cultural frames to them. Trying to make his reportage of historical events more reliable, Mailer as a writer/journalist borrows journalistic methods an d focuses on photographic aspect of his narration. There are lots of visual images in the discussed novel which allow reconstructing the pictures of the 1967 march on the Pentagon. The sequence of visual images describing the demonstrators who run in a panic from the Pentagon makes the novel to resemble reportage from the occurrence location. Though this book is not an objective account, the emphasized photographic aspect enhances its reliability. The comments from Mailer are also significant for interpreting these pictures and decoding the symbols contained in them. The imagery of the book is not limited to visual ones because symbolic and even mythological implications are important for understanding the main ideas. The author’s voice is needed for paying special attention to the motifs of the Civil War and comparisons with Aztecs’ rites which can be found in the book under analysis. Attempting to provide a historical account of the depicted march, the author views t he discussed demonstration in the context of American culture and the previous history of the country.Advertising We will write a custom essay sample on The Armies of the Night by Norman Mailer specifically for you for only $16.05 $11/page Learn More At the same time, paying attention to the variety of historical and cultural contexts, Mailer focuses on realistic presentation of the march and some of its participants, including even shocking and obscene details which could be omitted in a fiction book or historical account, but are significant for reportage. The unique genre created by Mailer for his non-fiction novel The Armies of the Night allowed combining the historical scenes witnessed by the author with his unique interpretations of the events is valuable for combining the inside and outside views in analyzing the 1967 demonstration. Works Cited Mailer, Norman. The Armies of the Night: History as a Novel/ The Novel as History. New York: New Americ an Library, 1968. Print. This essay on The Armies of the Night by Norman Mailer was written and submitted by user Guillermo W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

E-Commerce †Will and CO. The WritePass Journal

E-Commerce – Will and CO. Introduction E-Commerce – Will and CO. ). This meant that Salesforce did not have to be installed on Will Co computers, which in turn meant noproblems with   compatibility (for example there was no need to install on PCs or laptops). Additionally, Salesforce proved to be inexpensive to start using, compared to some other brands of customer relationship software.   With Salesforce, the upfront cost is quite small, although over the long term monthly payments mean the overall cost is likely to be considerably higher than other solutions.   Being able to spread the cost was initially advantageous to Will Co, but may be less so in the longer term.  Ã‚   Further, the system was efficient and user-friendly. The reports produced during the trial were quite comprehensive.   The system also allows users to communicate with each other. Security is also relatively high. Salesforce reports are quick and detailed. Additionally, the program automatically saves reports which haven’t been manually saved. The platform is also strong on integrating contacts. Another advantage is that the programme is very easy to use, with a dashboard that allows users to view historical data. As this feature is new, not all organizations use it, and early adopters might achieve competitive advantage, as it allows users to view a summary of previous and current processes without the need for extensive searching. Salesforce is also compatible with mobile devices, which is useful for Will Co, as their staff are encouraged to use mobile phones and other portable devices like tablets to work away from the office. That Salesforce utilizes mobile technology is also reassuring, as Will Co are firmly committed to marketing using social media (particularly those accessed by mobile phones).   It has been estimated that the majority of consumers tend to utilize mobile devices in order to access the Internet (New Media Trends, 2012). It has been further estimated that an average consumer has at least two devices; which is set to increase up to four devices per person in the nearest future (New Media Trends, 2012).   It will be important to develop a robust ethics surrounding marketing practices which break new ground in terms of new media, however. There are some disadvantages with Salesforce which were revealed in the trial. One concerns with Salesforce was that there was only one password, which raises questions of security, as there is only one password to hack. A possible solution management might investigate is liasing with Salesforce to see if they can provide a more secure system. A similar issue can be raised about the visibility of private data. Currently private data can be seen by other users. Again, management might raise this with Salesforce and see if higher levels of privacy can be written into the software.   Another concern relates to software compatibility.   For the trial, only Microsoft Outlook was utilized, no testing has been made on other e-mail domains. A further flaw is that Salesforce is operated only over the internet. Without Internet connection it does not function. This is the nature of cloud computing. (Jamsa, 2012). This might lead to problems in cases where the organization loses connectivity to the internet, although it might further be argued that this possibility becomes less likely over time as systems become more robust. Lessons Learnt The exercise revealed that while the mechanics of developing an online business are straightforward, it is also time-consuming and requires a lot of dedication. It was clear that taking advantage of one of the numerous customer relationship software platforms and/or web-hosting domains (Phan, 2003) makes the process easier. However, the exercise has also shown that it is very important to be very clear before developmentregarding the purpose and concept of the business. In otherwords, a comprehensive business plan is necessary.   This will involve researching the market in order to identify the major trends and possible changes on the market (Phan, 2003). There is also a need for an overarching vision for the longer term future, to aid in the achievement of organizational objectives (Filion, 1991). In terms of the actual platform, the project showed that it is important to have a user-friendly platform. Considering the fact that the majority of users may not be technically expert,à ‚   any platform needs to be simple and straightforward to use (Srinivasan and Anderson, 2002).  Ã‚   Issues raised about security and privacy of the data made it clear that ethical considerations have to be considered. If information about consumers is managed online, not only do people have to be informed that data is held about them, but also steps should be taken to ensure the data is kept securely (Data   Protection Act 1998) Parasuraman and Zeithaml, (2005) suggest a framework to evaluatethe quality of online services, particularly the efficiency of the website. Their model suggests that there are certain gaps in expectations based on the evaluation of online services. There are several main variables which are utilized in order to measure the quality of online services, namely efficiency (how quickly and easily the website can be accessed), fulfillment (whether what is promised is delivered), system availability (the technical specifications of the system), privacy (confidentiality of data), responsiveness (the way in which problems are handled and enquiries responded to), compensation (whether recompense is made for problems and contact (how easy it is to get information about who to contact). The experiences during this exercise highlight the importance of such a   framework in order to quantify , monitor and control all the activities on the website. It was easy, though time consuming, to set up an online presence for Will Co, but this framework allowed participants to evaluate the website’s performance in terms of aspects important to users. Additionally, it was revealed that it will be necessary to update the website constantly in relation to customer requests and expectations. Amazon.com offers a workable example of good practice, its CEO was focused on the delivery of a best service quality possible through these means (Markey and Hopton, 2002). One of the most important lessons learnt during this process was that thebusiness should be ethical and sustainable. For Will Co, ethics therefore should determine the whole organizational culture. In addition to the concerns of the directors that business be conducted ethically, it has been suggested that consumers tend to demand ethical services (Kracher and Corritore, 2009), going alongside an increasing trend for environmental concern among consumers. This concern with ethics   should be reflected not only in terms of relationships with consumers but also in the organizational culture itself and in the relationships with the suppliers (Kracher and Corritore, 2009). Marketing and Sales In order for any online business to be successful, it is important to consider marketing and promotional techniques. Will and Co’s business model is based on the integration of a Web Catalogue Revenue Model. This model is a traditional model, but one which is often utilized for marketing online retailing websites (Rappa, 2004). Under this model,   orders are made via the website and then shipped to the consumer. Revenue is generated from orders made through the website. This is the most suitable revenue model for marketing the bath and body care products (Rappa, 2004), as it is simple to integrate and does not require a high level of technical knowledge.   Alternative online revenue models include digital content revenue models, fee-for-transaction revenue models, and fee-for-service revenue models (Schneider 2011).   Other models are unsuitable, as they are designed for different types of product, for example digital products or services, not physical goods. It is important for a manager to integrate promotional targeting and segmentation techniques in order to categorize the consumers. In terms of online business, Schneider identifies three catagories, namely browsers, buyers and shoppers (Schneider, 2009). The aim is to convert the browsers into the shoppers.. For this purpose it is important to develop a marketing plan, which is based on the marketing mix (Kotler and Armstrong, 2009). The marketing mix includes the development of strategies related to pricing, product, distribution and promotion. In terms of Will Co, although the overall aim is to offer the consumer high-quality product at an affordable price, there is a need to further differentiate the offer from those of   other products in the sector. To address this the brand will focus on communicating messages of physical refreshment and unusual ingredients in their bath and body care products.   Ã‚  The website will give consumers a wealth of detail of the provenance of i ngredients, describing the people who make the products and the farmers who grow the raw ingredients. The main distribution channel is the Internet, namely the official Will and Co website. Here it is important to deliver coherency between the brand image and the website design (Kotler and Armstrong, 2009). Therefore Will Co’s website design should reflect a sense ofrefreshment with clean lines, but also reflect concern and care for the people who make the products or grow their ingredients. This will help the company position the brand in the market. In addition to this, attention should be drawn to the reasonable prices of the products.   The manager needs also to ensure that the writers of the website content highlight the fair business practices Will Co subscribe to. A currently popular promotional techniques is the use of social media.   It is important for Will and Co to subscribe to Twitter and Facebook in order to start promotion of the products. The company can use these media as a way of building a relationship with customers.   It is increasingly important for customers to feel that they have a personal relationship with a brand.   This is especially significant at the start-up level of an online business. By using Twitter and Facebook, the organisation positions itself as a personality with whom customers can interact (Kaplan and Haenlein, 2010). Consumers can also leave reviews. Social media also serves as a platform for spreading word of new organizations, which is beneficial for Will and Co. It is also important to ensure that banner ads are integrated well with the site, promoting only organizations similar to Will and Co in product offering (Schneider, 2009). With regards to search engine promotion, it is recommended that Will Co integrate paid search engine inclusion and placement, seeking placement on the first page of google for the main relevant searches. For example, when   consumers look for bath and body care products through a search engine, Will Co should be near the top of the list (Schneider, 2009). One of the major concerns is the cost of ensuring high rankings. Finally, the company should focus on the customer, and their ability to deliver the best service quality possible. By delivering as high a quality service as possible (fast delivery of products, quick responses to queries) higher customer satisfaction is likely to result, and consequently also a higher customer retention rate. Customer relationship management has become important over the recent decade, and with it the need to develop stronger relationships with consumers through delivering on promised service quality (Gronroos, 1993). Additionally, Technique such as Clickstream might be useful in the beginning to monitor and control the level of clicks and visits to the website. This will allow the evaluation of website activity to show which promotional strategies are the most beneficial in terms of sales and increase in visits Online Strategies Will Co can utilize a number of online strategies to help them become successful.   As mentioned above, social media should be a key advertising medium. This advertising method is inexpensive and at the same time effective in developing of conversations around the brands. For this purpose, it is recommended that Will Co subscribe to Twitter and Facebook. These are the two of the leading social networking websites with the highest number of subscribers. Twitter has recently surpassed 500 million subscribers whereas Facebook has reached 1 billion subscribers (Telegraph, 2012). In order to start advertising through these mediums it is recommended that Will Co gain followers through using special automated systems. These are targeting systems developed to promote products to customers who are particularly interested. It is also recommended that Will Co develop conversations around their brand in order to increase its brand exposure. This should be supported by e-mail marketing, wit h regular newsletters and reminders about the availability of products and promotions in the company. This will be maintained on the regular basis in order to sustain the customer interest.   However, in all these online activities Will Co must bear in mind the need to proceed ethically. Their strategies should not be underhand or deceptive. Particular care needs to be taken when users of social networking sites are under the age of 18, as young people are considered particularly vulnerable to the impact of advertising and should be protected. Conclusion This paper has discussed the lessons learnt by taking part in an   e-commerce exercise. It has identified key issues, which may affect the development of a new business. It has been shown that it is important to deliver high quality through the online business, as well as ensuring the ethical management of online business processes. This aids in the development of stranger relationships with the customers. With regard to marketing and promotion, it has been estimated that it is important to maintain a close match between the brand image, positioning and website design, particularly as the website is the main distribution channel. Finally, it is important to integrate social media techniques and strategies, since these are growing in popularity and likely to become more popular in the future. References: Chatzidakis, A and Mitussis, D (2002) ‘Computer ethics and consumer ethics: the impact of the internet on consumers ethical decision-making process’,   Journal of Consumer Behaviour: 6:5, 305-320 Data Protection Act 1998 (1998) HMSO, London Fillion L. (1991). Vision and Relations: Elements for an Entrepreneurial Metamodel. International Small Business Journal. 9 (2): 26-40 Grà ¶nroos, C. (1993b). From Marketing Mix to Relationship Marketing: Toward a Paradigm Shift in Marketing.   Working Paper, No. 263. Swedish School of Economics and Business Administration, Helsingfors, Finland. Jamsa K. (2012). Cloud Computing. Jones and Bartlett: USA IPSOS MediaCt(2013) ‘Social Grade: A Classification Tool’, [online] (cited 17th March 2013) available from ipsosmori.com/DownloadPublication/1285_MediaCT_thoughtpiece_Social_Grade_July09_V3_WEB.pdf Kaplan A., Haenlein M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. 53 (1): 59-68 Kim S.S., Malhotra K.N., Agarwal J., (2004), â€Å"Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model†, Information Systems Research, Vol.15, Iss. 4, pp. 336 -355 Kracher, B., and Corritore, C.L. (2004). Is There a Special E-commerce Ethics? Business Ethics Quarterly, (14:1), 71-94. Markey M., Hopton C. (2000). E-customer loyalty- applying the traditional rules of business for online success. European Business Journal. Available: bus.iastate.edu/kpalan/mkt504/reichheldetalwinter.pdf (Accessed on 14/3/2013) Parasuraman A., Zeithaml V. Malhotra A. (2005). E-S-QUAL A Multiple-Item Scale for Assessing Electronic Service Quality. Journal of Service Research 7 (10): 1-21 Phan D. (2003). E-business development for competitive advantages: a case study. Information and Management. 40 (6): 581-590 Rappa M. (2000). Business Models on the Web. Available: http://digitalenterprise.org/ (Accessed on 16/3/2013) Schneider G. (2009). E-Business. 8th Edition. Cengage Learning: USA Schneider G. (2011). Electronic Commerce. 9th Edition. Cengage Learning: USA Srinivasan S. Anderson R., Ponnavolu K. (2002). Customer loyalty in e-commerce: an exploration of its antecedents and consequences. Journal of Retailing. 78 (1): 41-50 Weltevreden, J WJ and Atzema, O A L C (2007) ‘Cyberspace Meets High Street: Adoption of Click-and-Mortar Strategies by Retail Outlets in City Centers   ‘, Journal of Urban Geography, 27:7, 628-650

Tips for Building Better Work Relationships

Tips for Building Better Work Relationships Better work relations can make going to work a pleasurable experience no matter where you are in your current career path. Even if you already love the job that you do, improving the relationships with others around you will increase both your personal and professional level of fulfillment. These six tips will help you in building better work relationships. 1. Positive Body LanguageSmile, stand up straight, and look people in the eye. Show interest and be engaged when you are communicating with others instead of simultaneously checking your email when they are talking to you. According to psychologist Albert Mehrabian, 93% of our communication is non-verbal, so make sure that you display a friendly demeanor and have approachable body language.2. SocializeSocializing doesn’t have to mean going to happy hour every Friday with your coworkers, but you do need to participate in company events. Take your boss up on that lunch invitation, even if it means you will be working a little bit later that day. Being an active participant shows interest and investment in your company.3. Be Helpful to EveryonePleasing your boss and clients are important, but extending yourself beyond your department is also an important part of building work relationships outside your current network. If you have a slow day, reach out to someone in another department that you don’t come in day to day contact with to see if they could use your help.4. Avoid GossipAvoiding bad habits is just as important as having good ones. Do not partake in activities that revolve around negative comments and behaviors towards others. Spreading rumors is unkind and will also give you a reputation as untrustworthy, making it difficult to build relationships.5. Be HonestHonesty is the foundation of any good relationship including ones with your coworkers, supervisors, and clients. Inevitably you will be asked to perform a task you don’t know how to do. Just make sure you tell your client or supervisor that you will research it and get back to them, but don’t give them information that is not correct. If you cannot make a deadline, then always be upfront instead of making promises you know will be almost impossible for you to follow through on. You will gain a lot of respect from others if you are an honest person they can depend on.6. Be GraciousCarry out all of your tasks graciously. Asking someone for help on something can be a difficult thing for many people. When someone reaches out to you, and you agree to assist them, do so graciously. If you have a negative attitude towards helping someone, they will pick up on it. It will not only make them sorry that they reached out to you, but it will also steer others away from you.Final ThoughtsBuilding better work relationships is a balance between verbal and non-verbal communication that requires you to invest your time in yourself and others. According to Anthony Robbins, â€Å"The way we communicate with others and with ourselves ultimately determines the quality of our lives.† The investment you make will give you and others around you tons of personal fulfillment, besides creating a reputation for yourself that makes your coworkers, clients, and supervisors come to you for anything they need.